Gordon Choi

Author of the Analytics Book

User Tools

Site Tools


Google Analytics Custom Reports

Chapter 12

In Google Analytics, you have access to many standard and pre-built reports. But often you will need reports that haven't been built. One option is creating your own Custom Reports.

Under your Google Analytics property, go to:

View -> Customization -> +New Custom Report
  • Enter a report name in the Name field.
  • Choose Flat Table as Type.

For Metric Groups, select from +add metric:

  • Sessions
  • Page Views
  • % New Sessions
  • Bounce Rate
  • Transactions
  • Any Goal you have previous set up and are also important to be included in regular reports.

For Dimension drill-downs, select from +add dimension:

  • Date
  • Landing Page

Assume you want to a custom report containing only organic search data. To filter / restrict the report to show only organic search data.

medium = organic

To filter restrict the report to show only organic search data from Baidu.

medium = organic
source = baidu

Alternatively, combine the dimensions into one.

source/medium = baidu / organic

Custom Report Example

A typical Custom Report that is created through this method may have rows and columns like the format below.

DateLanding PageSessionsPage Views% New SessionsBounce RateTransactions
April 1, 2016/index.php500253337%62%7
April 2, 2016/fruits/12387031%59%2
April 3, 2016/candies/6829342%57%0

Previous Chapters

Next Chapters

Gordon Choi's Analytics Book has been available since August 2016 and is proudly powered by Folks Analytics.

Thank you for reading! If you love my book, you're welcome to donate through Paypal.

google_analytics_custom_reports.txt ยท Last modified: 2017/02/17 01:21 by Gordon Choi