Folks Analytics Web and Mobile App Analytics


Chapter 25

Folks Analytics

Folks Analytics: Introduction

Folk Analytics is a full stack and cross-device analytics tool that allows data tracking on:

  • Websites
  • iOS apps
  • Android apps

Folks Analytics for Websites

Folks Analytics tracks website data with JavaScript-based tracking code.

  • JavaScript-based tracking code makes setup very quick and simple. Full setup guide is included.
  • Users' behavior on websites are tracked through cookies which is the standard way to identify unique users.
  • Conversion goals, online transactions, and events that happened on websites can be tracked.

Folks Analytics for iOS Apps

  • The iOS SDK allows quick and simple setup. Full setup guide is included.
  • Users' behavior on iOS apps are tracked through identifiers which is the standard way to identify unique users.
  • Conversion goals, online transactions, and events that happened on websites can be tracked.

Folks Analytics for Android Apps

  • The Android SDK allows quick and simple setup. Full setup guide is included.
  • Users' behavior on Android apps are tracked through identifiers which is the standard way to identify unique users.
  • Conversion goals, online transactions, and events that happened on websites can be tracked.

Benefits of Folks Analytics

Benefits of Folks Analytics:

  • 75+ pre-built reports for immediate use which are under 4 major sections: Audience, Acquisition, Behavior, and Conversions.
  • CEO dashboards to quickly visualize your business performance, trends and, insights.
  • Create unlimited number of custom reports with drag-and drop.
  • Create custom & complicated reports through the SQL builder.
  • Download data reports in spreadsheet (CSV) format.
  • Get full data in your reports, not sampled data!

Full Data from Database

While many free analytics tools (such as Google Analytics free version) only provide sampled data for your reports, Folks Analytics makes your reports available to you with full data.

Only having the full data, you will be able to segment your data like crazy and perform complicated detailed analysis of your business.

Reports in Folks Analytics

Let's navigate the reports in Folks Analytics.

CEO Dashboards

Dashboards can show you data trends and are easy to understand.

  • You can use the pre-built CEO Dashboards, or create your own CEO Dashboards.
  • It takes less than 5 minutes to create a CEO Dashboard!

CEO Dashboard

Report by Daily Users (Trend Line)

Report Example: The report displays daily user data in a trend line report format.

Daily Users Report

Report by Daily Conversions (Trend Line)

Report Example: The report demonstrates daily conversion data in a trend line report format.

Daily Conversions Report

Report by Screen Resolutions (Pie)

Report Example: The report shows screen resolution data in a pie report format.

Screen Resolutions

Report by Channels (Table)

Report Example: The report shows channel data in a table report format. Channels may include direct, organic search, referral, or campaigns.

Channels Report Table

List of All Reports

You can find reports in one of the two ways:

  • Search
  • Browse

List All Reports

Report Labels

You can place reports in different categories by labeling your reports.

Report Labels

Create Reports with SQL

You can create custom reports with SQL (through the built-in SQL Builder).

SQL Builder

Download Reports in CSV Spreadsheets

You can always download your full data reports in CSV spreadsheets.

Download Report

Who Are Using Folks Analytics?

China Mobile SEO Book

www.ChinaMobileSEO.com – The first book that was written by Gordon Choi, the founder of Folks Analytics. The book focuses on creating SEO friendly mobile websites that are optimized for speed and measured by analytics.

GordonChoi.com

www.gordonchoi.com – The personal website of Gordon Choi, the founder of Folks Analytics. You are welcome to find out the latest update of Gordon Choi.

Gordon Choi's Analytics Book – This Site!

www.analyticsbook.org – The second book that was written by Gordon Choi. The book has been published for free reading. The main objective for the book’s content is to spread the knowledge of analytics to people who are interested to learn.

cn.analytics.book.org – The Chinese version of Gordon Choi's Analytics Book which has been translated in Chinese language by several volunteered translators.


Previous Chapters


Gordon Choi's Analytics Book has been available since August 2016.







Content on Gordon Choi's Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.

Gordon Choi's Analytics Book

Gordon Choi's Other Books:
The China Mobile SEO Book
Mobile Website Book