Google Analytics doesn’t by default include all the metrics you’ll ever need. But you can always create your Google Analytics Calculated Metrics.
You can select two or more standard metrics from Google Analytics, and put them into a formula (with rules). A new “calculated metric” will be created based on your selected metrics and rules. In any custom reports you create, you can include your Calculated Metrics.
Some examples of Google Analytics Calculated Metrics are revenue per user, transaction per user, etc.
This is how you’ll use Calculated Metrics in Google Analytics.
To create a new Google Analytics calculated metric, go to Admin and select your Properties.
View -> Calculated Metrics -> +New Calculated Metric
Under the Add Calculated Metric screen:
With the above steps, you must have successfully added a new Google Analytics Calculated Metric. But let’s examine the steps with the examples below.
Assume your mobile website’s profit margin is 30%.
Assume in your Google Analytics profile you have created multiple Goals and one of your Goals is named Registration.
To use your newly created custom dimensions and/or custom metrics, create a new Custom Report and select the custom dimensions and/or custom metrics.
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