In Google Analytics, you have access to many standard and pre-built reports. But often you will need reports that haven’t been built.
One Solution is to create your own Custom Reports.
But why would you need a custom report or any custom report at all?
Most (if not all) reports in Google Analytics would show one dimension per report. For example, you have a report with a single dimension of Source/Medium against metrics such as Users, Sessions, Bounce Rate, etc.
But for you to segment and analyze your data, you’ll need to put multiple dimensions such as source/medium landing page, location, device type, etc in a single report. And this is exactly custom reports can do.
This is how you can quickly create a new custom report.
Under your Google Analytics property, go to:
View -> Customization -> +New Custom Report
For Metric Groups, select from +add metric:
For Dimension drill-downs, select from +add dimension:
Assume you want to a custom report containing only organic search data. To filter / restrict the report to show only organic search data.
medium = organic
To filter restrict the report to show only organic search data from Baidu.
medium = organic source = baidu
Alternatively, combine the dimensions into one.
source/medium = baidu / organic
A typical Custom Report that is created through this method may have rows and columns like the format below.
|Date||Landing Page||Sessions||Page Views||% New Sessions||Bounce Rate||Transactions|
|April 1, 2016||/index.php||500||2533||37%||62%||7|
|April 2, 2016||/fruits/||123||870||31%||59%||2|
|April 3, 2016||/candies/||68||293||42%||57%||0|
Content on Gordon Choi’s Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.