- Chapter 12 – Google Analytics Custom Reports
In Google Analytics, you have access to many standard and pre-built reports. But often you will need reports that haven't been built. One option is creating your own Custom Reports.
Under your Google Analytics property, go to:
View -> Customization -> +New Custom Report
- Enter a report name in the Name field.
- Choose Flat Table as Type.
For Metric Groups, select from +add metric:
- Page Views
- % New Sessions
- Bounce Rate
- Any Goal you have previous set up and are also important to be included in regular reports.
For Dimension drill-downs, select from +add dimension:
- Landing Page
Assume you want to a custom report containing only organic search data. To filter / restrict the report to show only organic search data.
medium = organic
To filter restrict the report to show only organic search data from Baidu.
medium = organic source = baidu
Alternatively, combine the dimensions into one.
source/medium = baidu / organic
Custom Report Example
A typical Custom Report that is created through this method may have rows and columns like the format below.
|Date||Landing Page||Sessions||Page Views||% New Sessions||Bounce Rate||Transactions|
|April 1, 2016||/index.php||500||2533||37%||62%||7|
|April 2, 2016||/fruits/||123||870||31%||59%||2|
|April 3, 2016||/candies/||68||293||42%||57%||0|
- Chapter 11 – Track New Search Engines through Google Analytics
- Chapter 13 – Google Analytics Self Referrals
- Chapter 14 – Google Analytics Sampled Data
- Chapter 15 – Google Mobile App Analytics
Thank you for reading! If you love my book, you're welcome to donate through Paypal.
Content on Gordon Choi's Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.