In Google Analytics, you have access to many standard and pre-built reports. But often you will need reports that haven’t been built.
One Solution is to create your own Custom Reports.
But why would you need a custom report or any custom report at all?
Most (if not all) reports in Google Analytics would show one dimension per report. For example, you have a report with a single dimension of Source/Medium against metrics such as Users, Sessions, Bounce Rate, etc.
But for you to segment and analyze your data, you’ll need to put multiple dimensions such as source/medium landing page, location, device type, etc in a single report. And this is exactly custom reports can do.
This is how you can quickly create a new custom report.
Under your Google Analytics property, go to:
View -> Customization -> +New Custom Report
For Metric Groups, select from +add metric:
For Dimension drill-downs, select from +add dimension:
Assume you want to a custom report containing only organic search data. To filter / restrict the report to show only organic search data.
medium = organic
To filter restrict the report to show only organic search data from Baidu.
medium = organic source = baidu
Alternatively, combine the dimensions into one.
source/medium = baidu / organic
A typical Custom Report that is created through this method may have rows and columns like the format below.
Date | Landing Page | Sessions | Page Views | % New Sessions | Bounce Rate | Transactions |
---|---|---|---|---|---|---|
April 1, 2016 | /index.php | 500 | 2533 | 37% | 62% | 7 |
April 2, 2016 | /fruits/ | 123 | 870 | 31% | 59% | 2 |
April 3, 2016 | /candies/ | 68 | 293 | 42% | 57% | 0 |
Content on Gordon Choi’s Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.
Gordon Choi’s Other Books:
The China Mobile SEO Book
Mobile Website Book
Setup Guide for WordPress websites: Set up Google Analytics on WordPress website to track/measure user behavior data. Optimize your website & traffic/marketing strategies based on GA reports.
Setup Guide of Google Analytics on Shopify websites and/or online stores: Track the behavior of your Shopify website visitors. Improve your digital marketing campaigns based on the measured data.
Setup Guide of Google Ads (AdWords): After installing analytics, get people to visit your website through Google Ads. Optimize Google Ads in 2 phases: One-time setup & ongoing optimization. Build ad campaigns that can always return highest sales with lowest cost.
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