Google Mobile App Analytics

Chapter 15


The scope of Google mobile app analytics is to track data for mobile apps that are installed on mobile and tablet devices, mainly including those that are running on iOS and Android operating system.

Google Analytics Property Setup

You should setup your Google Analytics account for your mobile apps in the following way.

One Property per App

For example, if you have a pets app and a travel journals app, then each app must be setup on a separate Google Analytics property.

One Property per Operating System

For example, you have a pets app, but in 2 versions. One version is for iOS and the second version is for Android. Setup one Google Analytics property for the iOS app, and a second property for the Android app.

One Property per App Version

For example, you app has been upgraded from version 1.0 to version 2.0. There are obvious and significant differences between the old and the new versions of your app. You will also be expecting almost totally different user behavior on the old version and the new version. It will make sense to setup the apps on two separate Google Analytics properties.

Google Analytics SDKs

Google Analytics tracks your apps through SDKs which are operating system specific (i.e. iOS & Android):

After implementing the SDKs onto your apps, you will be able to get the following metric data in your Google Analytics reports:

  • The number of users
  • The number of sessions
  • The number of screen views
  • Transactions (through Enhance Ecommerce Tracking)

The dimension data which will be available in your Google Analytics reports include:

  • Operating systems
  • Device related information
  • Geographical information

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Gordon Choi's Analytics Book has been available since August 2016.

Content on Gordon Choi's Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.

Gordon Choi's Analytics Book

Gordon Choi's Other Books:
The China Mobile SEO Book
Mobile Website Book