The scope of Google mobile app analytics is to track data for mobile apps that are installed on mobile and tablet devices, mainly including those that are running on iOS and Android operating system.
The differences between web analytics and mobile app analytics have been explained. Basically, the former is analytics for website, and the latter is analytics for mobile apps.
The main objective of mobile app analytics tool is track the behavior of users who use a specific mobile app. Through mobile app analytics, you get to understand the behavior of users who have used your mobile app, whether the app is an Android app or an iOS app.
You should setup your Google Analytics account for your mobile apps in the following way.
For iOS or Android mobile apps, you can setup the app reporting through Google Analytics Services SDK.
For example, if you have a pets app and a travel journals app, then each app must be setup on a separate Google Analytics property.
For example, you have a pets app, but in 2 versions. One version is for iOS and the second version is for Android. Setup one Google Analytics property for the iOS app, and a second property for the Android app.
For example, you app has been upgraded from version 1.0 to version 2.0. There are obvious and significant differences between the old and the new versions of your app. You will also be expecting almost totally different user behavior on the old version and the new version. It will make sense to setup the apps on two separate Google Analytics properties.
Google Analytics tracks your apps through SDKs which are operating system specific (i.e. iOS & Android):
The reasons for setting up Google Analytics for your mobile apps often because you are asked some of the following questions:
In mobile apps, users “move” from one screen to another screen. This results in mobile app analytics having to count “screen views” (or use screen views as an analytics metric).
Screen tracking in analytics records:
Screen view is the most basic metric in mobile app analytics.
Users’ interaction (or engagement) which happen on each screen in your mobile app can be tracked through Google Analytics event tracking. The actions which can be tracked include:
After implementing the SDKs onto your apps, you will also be able to get the following metric data in your Google Analytics reports:
The dimension data which will be available in your Google Analytics reports include:
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