{"id":28,"date":"2017-04-26T04:41:28","date_gmt":"2017-04-26T04:41:28","guid":{"rendered":"http:\/\/www.analyticsbook.org\/?page_id=28"},"modified":"2021-02-19T01:33:36","modified_gmt":"2021-02-19T01:33:36","slug":"google-analytics-campaign-tracking","status":"publish","type":"page","link":"https:\/\/www.analyticsbook.org\/google-analytics-campaign-tracking\/","title":{"rendered":"Google Analytics Campaign Tracking"},"content":{"rendered":"<h1>Which Three Tags Does Google Analytics Require for Accurate Campaign Tracking?<\/h1>\n<p>\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.analyticsbook.org\/wp-content\/uploads\/elementor\/thumbs\/GC_Head_Photo_06-o7p858bz43s74ec7kvtnxyl6gokve3maye7jrjp0xs.jpg\" title=\"GC_Head_Photo_06\" alt=\"Gordon Choi\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tGordon Choi<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAuthor<\/p>\n<ul>\n<li>Chapter 10 &#8211; Google Analytics Campaign Tracking\n<ul>\n<li><a href=\"#auto_campaign_tagging\">Auto Campaign Tagging<\/a><\/li>\n<li><a href=\"#manual_campaign_tagging\">Manual Campaign Tagging<\/a>\n<ul>\n<li><a href=\"#campaign_tagging_with_utm_parameters\">Campaign Tagging with UTM Parameters<\/a><\/li>\n<li><a href=\"#character_encoding_tool\">Character Encoding Tool<\/a><\/li>\n<li><a href=\"#google_s_url_builder_tool\">Google&#8217;s URL Builder Tool<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.analyticsbook.org\/images\/analytics3.png\" alt=\"Analyitcs\" width=\"128\" height=\"128\" \/><br \/>The 3 required (or compulsory) UTM tags for Google Analytics campaign tracking are:<\/p>\n<ul>\n<li>utm_source<\/li>\n<li>utm_medium<\/li>\n<li>utm_campaign<\/li>\n<\/ul>\n<h2 id=\"auto_campaign_tagging\">Auto Campaign Tagging<\/h2>\n<p>If you are placing paid search (a.k.a. PPC \/ pay per click) ads on Google AdWords, you should link your Google Analytics account to your AdWords account, and you should make sure Adwords auto-tagging is enabled. Then campaign tracking of your AdWords account is already enabled, and you won&#8217;t have to explicitly deal with tagging your ad (or keyword) URLs.<\/p>\n<h2 id=\"manual_campaign_tagging\">Manual Campaign Tagging<\/h2>\n<p>But if you are placing ads elsewhere, such as on Baidu PPC, then you will have to manually tag all your URLs.<\/p>\n<p>If not, then all Baidu paid search sessions and conversions will be reported as organic search sessions and conversions in your Google Analytics reports. When the paid search data is mixed up with the organic data, then you will almost have no chance to break them apart.<\/p>\n<p><ins style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2190263534817487\" data-ad-slot=\"3381800211\"><\/ins><\/p>\n<h3 id=\"campaign_tagging_with_utm_parameters\">Campaign Tagging with UTM Parameters<\/h3>\n<p>Google Analytics has five built-in parameters for campaign <abbr title=\"Uniform Resource Locator\">URL<\/abbr> tagging:<\/p>\n<pre>utm_source (compulsory)\nutm_medium (compulsory)\nutm_campaign (compulsory)\nutm_term (optional)\nutm_content (optional)<\/pre>\n<p>How Google Analytics <abbr title=\"Uniform Resource Locator\">URL<\/abbr> tagging should be implemented for Baidu paid search:<\/p>\n<pre>utm_source=baidu\nutm_medium=cpc\nutm_campaign=brand_exact\nutm_term=\u96f7\u683c\u65af<\/pre>\n<p>The whole <abbr title=\"Uniform Resource Locator\">URL<\/abbr> becomes:<\/p>\n<pre>http:\/\/www.example.com\/?utm_source=baidu&amp;utm_medium=cpc&amp;utm_campaign=brand_exact&amp;utm_term=\u96f7\u683c\u65af<\/pre>\n<h3 id=\"character_encoding_tool\">Character Encoding Tool<\/h3>\n<p>Some specific browsers or some user&#8217;s browser settings may not be able to encode your keyword data correctly before the keywords show up in your Google Analytics reports. For some reasons if you start seeing keywords show up in your Google Analytics reports as unrecognized or funny characters, then you can use a local character encoder \/ decoder tool to encode your Chinese keyword and then tag the encoded keyword onto your <abbr title=\"Uniform Resource Locator\">URL<\/abbr>.<\/p>\n<pre>http:\/\/tool.chinaz.com\/Tools\/URLEncode.aspx<\/pre>\n<p>The encoded keyword:<\/p>\n<pre>utm_term=%e9%9b%b7%e6%a0%bc%e6%96%af<\/pre>\n<p>The whole <abbr title=\"Uniform Resource Locator\">URL<\/abbr> becomes:<\/p>\n<pre>http:\/\/www.example.com\/?utm_source=baidu&amp;utm_medium=cpc&amp;utm_campaign=brand_exact&amp;utm_term=%e9%9b%b7%e6%a0%bc%e6%96%af<\/pre>\n<p>Similar method (for <abbr title=\"Uniform Resource Locator\">URL<\/abbr> tagging implementation) can be applied to other Chinese search engines.<\/p>\n<h3 id=\"google_s_url_builder_tool\">Google&#8217;s URL Builder Tool<\/h3>\n<p>Google has a <abbr title=\"Uniform Resource Locator\">URL<\/abbr> Builder tool available which allows you to easily generate a campaign tagged <abbr title=\"Uniform Resource Locator\">URL<\/abbr>:<\/p>\n<pre>https:\/\/support.google.com\/analytics\/answer\/1033867?hl=en<\/pre>\n<p>Once you have correctly tagged all your paid search URLs, all future paid search sessions will be reported as paid search sessions.<\/p>\n<p>However, for all the previous paid search sessions which were incorrectly reported as organic search sessions, Google Analytics does not provide a method to correct the traffic source in retrospect.<\/p>\n<hr \/>\n<h4 id=\"previous_chapters\">Previous Chapters<\/h4>\n<ul>\n<li>Chapter 09 &#8211; <a title=\"google_analytics_calculated_metrics\" href=\"http:\/\/www.analyticsbook.org\/google-analytics-calculated-metrics\/\">Google Analytics Calculated Metrics<\/a><\/li>\n<\/ul>\n<h4 id=\"next_chapters\">Next Chapters<\/h4>\n<ul>\n<li>Chapter 11 &#8211; <a title=\"track_new_search_engines_through_google_analytics\" href=\"http:\/\/www.analyticsbook.org\/track-new-search-engines-through-google-analytics\/\">Track New Search Engines through Google Analytics<\/a><\/li>\n<li>Chapter 12 &#8211; <a title=\"google_analytics_custom_reports\" href=\"http:\/\/www.analyticsbook.org\/google-analytics-custom-reports\/\">Google Analytics Custom Reports<\/a><\/li>\n<li>Chapter 13 &#8211; <a title=\"google_analytics_self_referrals\" href=\"http:\/\/www.analyticsbook.org\/google-analytics-self-referrals\/\">Google Analytics Self Referrals<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><ins style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2190263534817487\" data-ad-slot=\"3381800211\"><\/ins><\/p>\n<hr \/>\n<p><!-- ********** FOOTER ********** --><\/p>\n<p><em>Content on Gordon Choi&#8217;s Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.<\/em><\/p>\n<p><em>Gordon Choi&#8217;s Other Books:<br \/><a href=\"https:\/\/www.gordonchoi.com\/testimonials\/\">The China Mobile SEO Book<\/a><br \/><a href=\"https:\/\/www.mobilewebsitebook.com\/\">Mobile Website Book<\/a><br \/><\/em><\/p>\n<p><!-- Begin Google Analytics --><\/p>\n<p><!-- End Google Analytics --><\/p>\n<p>[elementor-template id=&#8221;764&#8243;]\t\t<\/p>\n<p>Copyright 2016-2021 www.AnalyticsBook.org<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which Three Tags Does Google Analytics Require for Accurate Campaign Tracking? Gordon Choi Author Chapter 10 &#8211; Google Analytics Campaign Tracking Auto Campaign Tagging Manual Campaign Tagging Campaign Tagging with UTM Parameters Character Encoding Tool Google&#8217;s URL Builder Tool The 3 required (or compulsory) UTM tags for Google Analytics campaign tracking are: utm_source utm_medium utm_campaign [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 UTM Tags Google Analytics Require for Accurate Campaign Tracking<\/title>\n<meta name=\"description\" content=\"On manual campaign tagging, utm_source, utm_medium, utm_campaign are the 3 required UTM tags. 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