{"id":30,"date":"2017-04-26T04:41:55","date_gmt":"2017-04-26T04:41:55","guid":{"rendered":"http:\/\/www.analyticsbook.org\/?page_id=30"},"modified":"2021-02-19T01:33:45","modified_gmt":"2021-02-19T01:33:45","slug":"google-analytics-calculated-metrics","status":"publish","type":"page","link":"https:\/\/www.analyticsbook.org\/google-analytics-calculated-metrics\/","title":{"rendered":"Google Analytics Calculated Metrics"},"content":{"rendered":"<h1>How To Use Calculated Metrics In Google Analytics?<\/h1>\n<p>\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.analyticsbook.org\/wp-content\/uploads\/elementor\/thumbs\/GC_Head_Photo_06-o7p858bz43s74ec7kvtnxyl6gokve3maye7jrjp0xs.jpg\" title=\"GC_Head_Photo_06\" alt=\"Gordon Choi\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tGordon Choi<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAuthor<\/p>\n<ul>\n<li>Chapter 09 &#8211; Google Analytics Calculated Metrics\n<ul>\n<li><a href=\"#create_a_new_calculated_metrics\">Create a New Calculated Metrics<\/a><\/li>\n<li><a href=\"#calculated_formula_examplerevenue_per_user\">Calculated Formula Example: Revenue per User<\/a><\/li>\n<li><a href=\"#calculated_formula_exampleprofit_per_user\">Calculated Formula Example: Profit per User<\/a><\/li>\n<li><a href=\"#calculated_formula_exampletransactions_per_user\">Calculated Formula Example: Transactions per User<\/a><\/li>\n<li><a href=\"#calculated_formula_exampleuser-based_ecommerce_conversion_rate\">Calculated Formula Example: User-based Ecommerce Conversion Rate<\/a><\/li>\n<li><a href=\"#calculated_formula_exampleuser-based_goal_conversion_rate\">Calculated Formula Example: User-based Goal Conversion Rate<\/a><\/li>\n<li><a href=\"#calculated_formula_exampleuser-based_goal_conversion_rate_for_a_specific_goal\">Calculated Formula Example: User-based Goal Conversion Rate (for a specific goal)<\/a><\/li>\n<li><a href=\"#calculated_formula_examplesearch_per_user\">Calculated Formula Example: Search per User<\/a><\/li>\n<li><a href=\"#calculated_formula_examplesessions_with_search_per_user\">Calculated Formula Example: Sessions with Search per User<\/a><\/li>\n<li><a href=\"#calculated_formula_exampleaverage_user_duration\">Calculated Formula Example: Average User Duration<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.analyticsbook.org\/images\/analytics4.png\" alt=\"\" width=\"128\" height=\"128\" \/><\/p>\n<p>Google Analytics doesn&#8217;t by default include all the metrics you&#8217;ll ever need. But you can always create your <strong>Google Analytics Calculated Metrics<\/strong>.<\/p>\n<p>You can select two or more standard metrics from Google Analytics, and put them into a formula (with rules). A new &#8220;calculated metric&#8221; will be created based on your selected metrics and rules. In any custom reports you create, you can include your Calculated Metrics.<\/p>\n<p>Some examples of Google Analytics Calculated Metrics are revenue per user, transaction per user, etc.<\/p>\n<p>This is how you&#8217;ll use Calculated Metrics in Google Analytics.<\/p>\n<h2 id=\"create_a_new_calculated_metrics\">Create a New Calculated Metrics<\/h2>\n<p>To create a new Google Analytics calculated metric, go to Admin and select your Properties.<\/p>\n<pre>View -&gt; Calculated Metrics -&gt; +New Calculated Metric<\/pre>\n<p>Under the Add Calculated Metric screen:<\/p>\n<ul>\n<li>Enter a new calculated metric name into the Name field.<\/li>\n<li>Enter an External Name which always has a calcMetric_ prefix. An External Name may only contain alphanumeric and underscore characters.<\/li>\n<li>Select a Formatting Type from one of the options: Float, Integer, Currency, Time, or Percent.<\/li>\n<li>Enter a Formula for your calculated metric. When you start typing in this Formula field, a list of predefined metrics may show up which can be used to create your formula. Accepted operators for your formulas include plus (+), minus (-), multiplied by (*), and divided by (\/). A formula is limited to a maximum of 1024 characters.<\/li>\n<\/ul>\n<p>With the above steps, you must have successfully added a new Google Analytics Calculated Metric. But let&#8217;s examine the steps with the examples below.<\/p>\n<p><ins style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2190263534817487\" data-ad-slot=\"3381800211\"><\/ins><\/p>\n<h2 id=\"calculated_formula_examplerevenue_per_user\">Calculated Formula Example: Revenue per User<\/h2>\n<ul>\n<li>Name: Revenue per User<\/li>\n<li>External Name: calcMetric_RPU<\/li>\n<li>Formatting Type: Currency<\/li>\n<li>Formula: {{Revenue}} \/ {{Users}}<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_exampleprofit_per_user\">Calculated Formula Example: Profit per User<\/h2>\n<p>Assume your mobile website\u2019s profit margin is 30%.<\/p>\n<ul>\n<li>Name: Profit per User<\/li>\n<li>External Name: calcMetric_PPU<\/li>\n<li>Formatting Type: Currency<\/li>\n<li>Formula: {{Profit}} \/ {{Users}} * 0.3<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_exampletransactions_per_user\">Calculated Formula Example: Transactions per User<\/h2>\n<ul>\n<li>Name: Transactions per User<\/li>\n<li>External Name: calcMetric_TransPU<\/li>\n<li>Formatting Type: Float<\/li>\n<li>Formula: {{Transactions}} \/ {{Users}}<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_exampleuser-based_ecommerce_conversion_rate\">Calculated Formula Example: User-based Ecommerce Conversion Rate<\/h2>\n<ul>\n<li>Name: User Ecom CR<\/li>\n<li>External Name: calcMetric_EcomCRPU<\/li>\n<li>Formatting Type: Percent<\/li>\n<li>Formula: {{Transactions}} \/ {{Users}}<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_exampleuser-based_goal_conversion_rate\">Calculated Formula Example: User-based Goal Conversion Rate<\/h2>\n<ul>\n<li>Name: User Goal CR<\/li>\n<li>External Name: calcMetric_GoalCRPU<\/li>\n<li>Formatting Type: Percent<\/li>\n<li>Formula: {{Goal Completions}} \/ {{Users}}<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_exampleuser-based_goal_conversion_rate_for_a_specific_goal\">Calculated Formula Example: User-based Goal Conversion Rate (for a specific goal)<\/h2>\n<p>Assume in your Google Analytics profile you have created multiple Goals and one of your Goals is named Registration.<\/p>\n<ul>\n<li>Name: User Goal Reg CR<\/li>\n<li>External Name: calcMetric_GoalRegCRPU<\/li>\n<li>Formatting Type: Percent<\/li>\n<li>Formula: {{Registration (Goal 1 Completions)}} \/ {{Users}}<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_examplesearch_per_user\">Calculated Formula Example: Search per User<\/h2>\n<ul>\n<li>Name: Searches per User<\/li>\n<li>External Name: calcMetric_SearchesPU<\/li>\n<li>Formatting Type: Float<\/li>\n<li>Formula: {{Total Unique Searches}} \/ {{Users}}<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_examplesessions_with_search_per_user\">Calculated Formula Example: Sessions with Search per User<\/h2>\n<ul>\n<li>Name: Sessions Search per User<\/li>\n<li>External Name: calcMetric_SessSearchPU<\/li>\n<li>Formatting Type: Float<\/li>\n<li>Formula: {{Sessions with Search}} \/ {{Users}}<\/li>\n<\/ul>\n<h2 id=\"calculated_formula_exampleaverage_user_duration\">Calculated Formula Example: Average User Duration<\/h2>\n<ul>\n<li>Name: Sessions Avg User Duration<\/li>\n<li>External Name: calcMetric_AvgUD<\/li>\n<li>Formatting Type: Time<\/li>\n<li>Formula: {{Session Duration }} \/ {{Users}}<\/li>\n<\/ul>\n<p>To use your newly created custom dimensions and\/or custom metrics, create a new Custom Report and select the custom dimensions and\/or custom metrics.<\/p>\n<hr \/>\n<h4 id=\"previous_chapters\">Previous Chapters<\/h4>\n<ul>\n<li>Chapter 08 &#8211; <a title=\"google_analytics_enhanced_ecommerce_tracking\" href=\"http:\/\/www.analyticsbook.org\/google-analytics-enhanced-ecommerce-tracking\/\">Google Analytics Enhanced Ecommerce Tracking<\/a><\/li>\n<\/ul>\n<h4 id=\"next_chapters\">Next Chapters<\/h4>\n<ul>\n<li>Chapter 10 &#8211; <a title=\"google_analytics_campaign_tracking\" href=\"http:\/\/www.analyticsbook.org\/google-analytics-campaign-tracking\/\">Google Analytics Campaign Tracking<\/a><\/li>\n<li>Chapter 11 &#8211; <a title=\"track_new_search_engines_through_google_analytics\" href=\"http:\/\/www.analyticsbook.org\/track-new-search-engines-through-google-analytics\/\">Track New Search Engines through Google Analytics<\/a><\/li>\n<li>Chapter 12 &#8211; <a title=\"google_analytics_custom_reports\" href=\"http:\/\/www.analyticsbook.org\/google-analytics-custom-reports\/\">Google Analytics Custom Reports<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><ins style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2190263534817487\" data-ad-slot=\"3381800211\"><\/ins><\/p>\n<hr \/>\n<p><!-- ********** FOOTER ********** --><\/p>\n<p><em>Content on Gordon Choi&#8217;s Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.<\/em><\/p>\n<p><em>Gordon Choi&#8217;s Other Books:<br \/><a href=\"https:\/\/www.gordonchoi.com\/testimonials\/\">The China Mobile SEO Book<\/a><br \/><a href=\"https:\/\/www.mobilewebsitebook.com\/\">Mobile Website Book<\/a><br \/><\/em><\/p>\n<p><!-- Begin Google Analytics --><\/p>\n<p><!-- End Google Analytics --><\/p>\n<p>[elementor-template id=&#8221;764&#8243;]\t\t<\/p>\n<p>Copyright 2016-2021 www.AnalyticsBook.org<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Use Calculated Metrics In Google Analytics? Gordon Choi Author Chapter 09 &#8211; Google Analytics Calculated Metrics Create a New Calculated Metrics Calculated Formula Example: Revenue per User Calculated Formula Example: Profit per User Calculated Formula Example: Transactions per User Calculated Formula Example: User-based Ecommerce Conversion Rate Calculated Formula Example: User-based Goal Conversion Rate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Calculated Metrics - Gordon Choi&#039;s Analytics Book<\/title>\n<meta name=\"description\" content=\"Use Google Analytics Calculated Metrics - New metrics such as revenue per user, transaction per user, etc, may be created and showed in reports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.analyticsbook.org\/google-analytics-calculated-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Calculated Metrics - 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