More than 64% of all the websites in the world are currently using at least one web analytics tools. Of the websites that have any web analytics tools, more than 82% of them use Google Analytics. Reference:
Analytics Tools include web analytics and mobile app analytics.
Web Analytics – Tracks websites’ data.
Mobile App Analytics – Tracks mobile apps’ data (including iOS apps, Android apps and sometimes more).
This is the Big List of 200+ analytics tools which are currently available in the world.
Different analytics tools are different.
Free – Some analytics tools (e.g. Google Analytics) is free to use without any cost.
Paid – Some analytics tools (e.g. Adobe Analytics) must be paid to use. Some vendors have developed the paid analytics tools for commercial use, and provide services to businesses who use the paid analytics tools.
Open source – Some analytics tools (i.e. Piwik) were developed by an online community of developers. They have made the analytics tools and the source codes available for free. However to use it, you will have to do it all by yourself: Install the web analytics, setup the web servers (or cloud solutions), and create and backup the database.
Local (e.g. China) – Some analytics tools (e.g. Baidu Tongji) were developed and are suitable for some specific markets / countries.
Global – Some analytics tools (e.g. Google Analytics) are universal and suit all the markets in the world.
Google Analytics is the mostly used web analytics tool in the world.
When you are using the free version of Google Analytics for your website, your data are sent to and store in Google’s servers. This means you are not require to take care of the storage of your data. Google Analytics can process your data into reports very quickly (or in some cases quite immediately).
You have no control on how to store your data with the free version, so often you may get reports with sampled data. Having a large amount of sampled data in your reports can hinder the ability of your detailed data analysis.
Piwik is an open source analytics platform and is a free software. Piwik started as only a web analytics tool, but subsequently has also become a mobile analytics tool with SDKs available for iOS apps and Android apps.
The upside of Piwik is:
The downside of Piwik is:
Open Web Analytics (OWA) is another open source web analytics tool which is similar to Piwik.
Adobe Analytics was originally Omniture Site Catalyst. It is a very powerful web analytics tool which has been developed for commercial use.
Complicated tracking setup is available for your websites from Adobe Analytics. The proper setup will definitely require the expertise of Adobe’s implementation engineers to take you through the design and implementation of the entire tracking solution process.
Baidu Tongji is Chinese search engine Baidu’s version of web analytics tool. Baidu Tongji has made basic reports available which include your website’s sessions, page views, conversions (if you have it setup), etc. It lacks advanced features/reports such as advanced segmentation, custom reports, custom dimensions and metrics, calculated metrics, etc.
Baidu provides two versions of Baidu Tongji.
The user interface of Baidu Tongji is only in Simplified Chinese language.
Content on Gordon Choi’s Analytics Book is licensed under the CC Attribution-Noncommercial 4.0 International license.
Setup Guide for WordPress websites: Set up Google Analytics on WordPress website to track/measure user behavior data. Optimize your website & traffic/marketing strategies based on GA reports.
Setup Guide of Google Analytics on Shopify websites and/or online stores: Track the behavior of your Shopify website visitors. Improve your digital marketing campaigns based on the measured data.
Setup Guide of Google Ads (AdWords): After installing analytics, get people to visit your website through Google Ads. Optimize Google Ads in 2 phases: One-time setup & ongoing optimization. Build ad campaigns that can always return highest sales with lowest cost.
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